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Case Study Food / Agriculture

Adelaide Hills Free Range Eggs

Adelaide Hills Free Range Eggs is a premium free‑range egg producer located in the scenic Adelaide Hills of South Australia. Nestled among lush green wineries and picturesque landscapes, the farm raises hens on high‑quality natural feed, allowing them to roam outdoors when conditions permit to support healthy, natural egg production.

Visit live site adelaidehillsfreerangeeggs.com.au
Client
Adelaide Hills Free Range Eggs
Industry
Food / Agriculture
Services
Website Design · Branding
Year
2025
+147%
Organic traffic
2.3s
Page load time
93
PageSpeed score
4.8★
Google rating
The challenge —

The project.

From this renowned food and wine region, the farm takes pride in delivering its Premium Range Eggs straight from the farm to the consumer’s table, embodying a commitment to quality and local produce.

As the business is a direct-to-wholesale business, which focuses on Adelaide Hill’s Free Range Eggs relationships with supermarkets and fresh produce stores. The website layout was very simple, just enough information for a potential customer to learn more about the business. We focused on using a lot of high-quality images of the Adelaide Hills and the farm, to showcase the premium brand.

Our approach —

5 moves, in order.

  • 01
    Discover Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
  • 02
    Strategy Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
  • 03
    Design Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
  • 04
    Build Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
  • 05
    Launch Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, Adelaide Hills Free Range Eggs
The results —

A site that matches what they do.

The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.

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