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Case Study Trades / Construction

Adelaide Screens

For 45 years, Adelaide Screens has focused on a brand of excellence for all of our screen door solutions. Their business is built better by our dedication to customer service and support and in turn, Adelaide Screens is proud to boast over 4 decades of continued growth and excellence in the screen door industry.

Visit live site adelaidescreens.com.au
Client
Adelaide Screens
Industry
Trades / Construction
Services
Website Design · Local SEO
Year
2025
+147%
Organic traffic
2.3s
Page load time
93
PageSpeed score
4.8★
Google rating
The challenge —

The project.

When creating Adelaide Screens’s new website, the brief was simple: to replace their old website that looked like it was created in the early 2000’s with a new design that was simple and easy for their customers to find what they were looking for. As screen doors are such a visual element of someone's home, literally one of the first things you see. We also added a gallery, where customers can browse through different styles and colours of screen doors on past projects. Making it a lot easier for customers to find the right style they are looking for.

Our approach —

5 moves, in order.

  • 01
    Discover Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
  • 02
    Strategy Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
  • 03
    Design Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
  • 04
    Build Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
  • 05
    Launch Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, Adelaide Screens
The results —

A site that matches what they do.

The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.

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