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Case Study Automotive / Retail

Autosmart Key Supplies

Auto Smart Key Supplies is a locally owned and operated business in Adelaide that are a well-stocked locksmith supply merchant. They are providing automotive keys, key blanks, transponder keys, transponder chips, and Mr Li’s Original Lishi Picks to locksmiths throughout Australia at competitive prices. ​ Auto Smart Key Supplies is a division of Alchin Security Locksmiths Pty Ltd, a locksmithing business established in March 1992. Throughout this time, they have been servicing clients across Australia with their locksmithing needs, thereby gaining a wealth of industry knowledge while providing a professional and friendly service. Our employees have over 60 years of combined experience in the locksmithing field.

Visit live site autosmartkeysupplies.com.au
Client
Autosmart Key Supplies
Industry
Automotive / Retail
Services
Website Design · Local SEO
Year
2025
+147%
Organic traffic
2.3s
Page load time
93
PageSpeed score
4.8★
Google rating
The challenge —

The project.

The Autosmart website is built on WordPress and powered by WooCommerce to provide a direct-to-trade sales model. Access is restricted to approved trade customers, ensuring that pricing, product details, and ordering functionality are visible only to authorised users. This approach allows Autosmart to maintain trade-only pricing integrity while providing a streamlined online ordering experience for its professional customer base.

Our approach —

5 moves, in order.

  • 01
    Discover Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
  • 02
    Strategy Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
  • 03
    Design Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
  • 04
    Build Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
  • 05
    Launch Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, Autosmart Key Supplies
The results —

A site that matches what they do.

The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.

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