A full SEO and AHPRA compliance overhaul that took a high-stakes cosmetic surgery clinic from page-three rankings to top-three positions on every priority procedure — without a single notification.
Bella came to us already ranking on page one for some valuable cosmetic procedure searches across Adelaide. The problem was how they were ranking.
Their site leant heavily on patient testimonials, embedded Google reviews, before-and-after carousels, and outcome claims that — while accurate — weren’t substantiated to a TGA-acceptable standard. The previous agency had built a site that performed for search but exposed the practice to potential AHPRA notifications under the testimonial and therapeutic claims provisions of the National Law.
The brief: rebuild the site so it ranked just as well, but did so on signals AHPRA permits.
"Three agencies before Caffeinated couldn't get the cosmetic wording right. Denholm got it in our first meeting. They built us a website that ranks and is compliant — finally."
The compliance rebuild didn’t sacrifice search performance. Within six months of launch, organic traffic was up 240% year-over-year, with the new content structure ranking for both branded and non-branded cosmetic terms across Adelaide.
More importantly, the enquiry funnel rebuild moved patients from awareness to consultation booking with fewer steps. Total patient enquiries tripled, time-to-book dropped from a 6-day average to under 48 hours, and the clinic passed an independent AHPRA-aware legal review with a perfect 11/11 compliance score.
