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Case Study Legal

FJS Lawyers

FJS is a law firm based in Salisbury, South Australia, providing friendly and down-to-earth legal services. Fiona and her team at FJS specialise in providing family law and wills & estate planning services.

Visit live site fjslawyers.com.au
Client
FJS Lawyers
Industry
Legal
Services
Website Design · SEO
Year
2026
+278%
Organic enquiries
4.9★
Client rating
94
PageSpeed score
Top 3
Family law rankings
The challenge —

The project.

This amazing team goes above and beyond to support those who are vulnerable in the community. FJS provides discounts on will & estate planning services for seniors cardholders. The FJS team also regularly volunteer their time to take part in The Salvation Army’s Community Wills days, offering low-cost wills. Which proceeds are donated to support the Salvation Army

We have been fortunate to have worked with this company since we first opened in 2018, and in mid-2025, we rebuilt their website for the second time with a brand-new design as part of an ongoing SEO project. For this website, the aim was to convey the down-to-earth and friendly nature of the team throughout the website. As part of the SEO plan, there is a large focus on providing in-depth information about their core services, family law and wills & estate planning on each service page and throughout the blog.

Our approach —

5 moves, in order.

  • 01
    Discover Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
  • 02
    Strategy Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
  • 03
    Design Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
  • 04
    Build Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
  • 05
    Launch Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, FJS Lawyers
The results —

A site that matches what they do.

The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.

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