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Case Study Retail / Hospitality

Happy Hours Liquor

Welcome to Happy Hours Liquor, your ultimate destination for all your favourite beverages. Our modest, family-run liquor store, which is tucked away in the centre of Adelaide, serves as more than just a shop where connoisseurs and novices can come to find the ideal bottle to suit any occasion.

Visit live site happyhoursliquor.com.au
Client
Happy Hours Liquor
Industry
Retail / Hospitality
Services
Website Design · Local SEO
Year
2026
+184%
Online orders
2.4s
Page load time
92
PageSpeed score
4.8★
Google rating
The challenge —

The project.

In early 2024, we delivered a bespoke e-commerce website built on WooCommerce to support their growing online presence. The design places a strong emphasis on practicality and ease of use, allowing customers to browse, shop, and complete purchases with minimal friction. A clear content hierarchy and intuitive navigation make it easy for users to quickly find their preferred beverage categories and products.

Our approach —

5 moves, in order.

  • 01
    Discover Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
  • 02
    Strategy Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
  • 03
    Design Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
  • 04
    Build Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
  • 05
    Launch Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, Happy Hours Liquor
The results —

A site that matches what they do.

The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.

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