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Case Study Construction / Building

HBC Homes

Honest Building Construction, HBC Homes, is a boutique, custom home building company. Focusing on only delivering a small number of custom home projects each year. Allowing customers to work closely with the company owners and their highly specialised team, HBC’s process has been designed to give clients confidence throughout the entire building journey.

Visit live site hbchomes.com.au
Client
HBC Homes
Industry
Construction / Building
Services
Website Design · Branding
Year
2025
+147%
Organic traffic
2.3s
Page load time
93
PageSpeed score
4.8★
Google rating
The challenge —

The project.

We had the privilege of building a bespoke website for HBC. This design, whilst very minimalistic by intention, goes in-depth to convey the company's core values and the process of building a home with them. A lot of time and revisions went into designing the portfolio section of the website, where the quality of their homes can truly shine.

Our approach —

5 moves, in order.

  • 01
    Discover Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
  • 02
    Strategy Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
  • 03
    Design Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
  • 04
    Build Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
  • 05
    Launch Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, HBC Homes
The results —

A site that matches what they do.

The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.

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