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Case Study Retail / Hobbies

RC Boat Bitz

RC Boat Bitz is a specialist RC boat parts and performance upgrade shop. Stocking custom Traxxas Spartan parts, ProBoat upgrades, wire drives, stainless shafts, cooling kits, props, ESCs, and more for serious RC boat enthusiasts. When we first rebuilt their website back in 2018 and moved their cms from Opencart to a WooCommerce/WordPress website, the owner had specifically requested that the website design be kept similar to the original.

Visit live site rcboatbitz.com
Client
RC Boat Bitz
Industry
Retail / Hobbies
Services
eCommerce · Website Design
Year
2025
+147%
Organic traffic
2.3s
Page load time
93
PageSpeed score
4.8★
Google rating
The challenge —

The project.

Moving the website to WooCommerce gave several features that were not previously an option. As RC Boat Bitz ships boat parts globally, moving the ecommerce platform to WooCommerce gave us the ability to geolocate the customer's location and automatically apply their local currency and any applicable taxes or tariffs.

Our approach —

5 moves, in order.

  • 01
    Discover Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
  • 02
    Strategy Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
  • 03
    Design Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
  • 04
    Build Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
  • 05
    Launch Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, RC Boat Bitz
The results —

A site that matches what they do.

The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.

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