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Adelaide & Mount Barker's results-driven marketing agency · 1300 423 035
Case Study
Food / Hospitality
Supper Thyme
Brand refresh and website redesign for a home-delivered meals business focused on quality, convenience and care.
The challenge —
A great service. A website that didn't do it justice.
Supper Thyme had earned a loyal customer base through word-of-mouth and a quality-led product. But the website was holding them back — slow, dated, and not reflecting the care that went into every meal.
The brief was to rebuild the site to match the quality of the product, without losing the personal touch that loyal customers loved.
Our approach —
5 moves, in order.
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01
Discover
Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
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02
Strategy
Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
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03
Design
Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
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04
Build
Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
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05
Launch
Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
A look inside —
The work, in progress.
"
"The new site looks like our food tastes — and people actually convert now. Couldn't be happier."
— Founder, Supper Thyme
The results —
A site that finally matches the food.
The new site launched in late 2025 and immediately saw a step-change in conversion. Online orders are up 184% year-over-year, page speed dropped from 7 seconds to 2.1, and the team have been free to focus on the food rather than fielding website complaints.
