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Adelaide & Mount Barker's results-driven marketing agency · 1300 423 035
Case Study
Trades / Pools
Taq’s Pools
Taq’s Pools is a pool & outdoor living design and installation company, offering services from the initial concept design to construction & installation. Right through to the ongoing maintenance and pool cleaning services. Taq’s offers its complete range of services Australia-wide.
The challenge —
The project.
We wanted to create a site that would showcase the wide range of services offered. To do this, we created several in-depth service pages that explain each aspect, such as pool design & construction and then go further in-depth on that page about different pool typers such as concrete vs fibreglass pools.
Our approach —
5 moves, in order.
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01
Discover
Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
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02
Strategy
Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
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03
Design
Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
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04
Build
Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
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05
Launch
Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
A look inside —
The work, in progress.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, Taq’s Pools
The results —
A site that matches what they do.
The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.
