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Case Study Industrial / B2B

Timalco Hydraulics

Timalco Hydraulics is an Australian-owned Hydraulic Parts Wholesaler with offices in Adelaide and Melbourne, sending parts to all of Australia. Timalco imports and wholesales a complete range of hydraulic components, which also serve as reliable replacements for various OEM brands. Established in 2001, Timalco has been providing quality products at a competitive price with helpful service to the Australian Hydraulics Market for over 23 years.

Visit live site timalco.com.au
Client
Timalco Hydraulics
Industry
Industrial / B2B
Services
Website Design · Technical Content
Year
2026
+147%
Organic traffic
2.3s
Page load time
93
PageSpeed score
4.8★
Google rating
The challenge —

The project.

We have been working with the sales team at Timalco since 2020, starting with cosmetic changes to an ancient OpenCart website before completely rebuilding the Timalco website from scratch using WordPress and WooCommerce in 2021. Whilst the website was previously hosted by the company's IT administrator, the Timalco website was migrated to our servers in 2024, resulting in significant speed and security enhancements.

Our approach —

5 moves, in order.

  • 01
    Discover Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
  • 02
    Strategy Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
  • 03
    Design Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
  • 04
    Build Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
  • 05
    Launch Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, Timalco Hydraulics
The results —

A site that matches what they do.

The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.

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