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Case Study Education / Wellness

Whispering Ferns Institute

Whispering Ferns Institute is an accredited provider of creative arts therapy training. Creative Arts Therapy offers a vibrant and profoundly fulfilling approach, using expressive art forms, such as movement, painting, sculpture, writing, drawing, sound healing, and more, to support healing, personal growth, and transformation.

Visit live site whisperingfernsinstitute.com.au
Client
Whispering Ferns Institute
Industry
Education / Wellness
Services
Website Design · Content
Year
2025
+147%
Organic traffic
2.3s
Page load time
93
PageSpeed score
4.8★
Google rating
The challenge —

The project.

We started working with the team in Late 2025 to build a WordPress website so customers could learn more about creative arts therapy courses and workshops. The website also includes registration forms, which allow students to enrol in courses and pay their course fees straight from within the website.

Our approach —

5 moves, in order.

  • 01
    Discover Workshop to understand the business, customer and current website performance. Audit existing content, traffic and conversion patterns.
  • 02
    Strategy Information architecture, page structure, content priorities and design direction agreed before any visual work begins.
  • 03
    Design Custom design rounds in Figma with collaborative feedback. Brand voice, typography and visual system locked down per spec.
  • 04
    Build Hand-coded build with SEO foundations baked in. Content loaded, analytics wired, performance optimised before launch.
  • 05
    Launch Pre-launch QA, owner training, smooth go-live, and post-launch performance monitoring across the first 30 days.
"
"Caffeinated took the time to understand our business properly. The new site reflects what we actually do — and it brings in enquiries every week."
— Owner, Whispering Ferns Institute
The results —

A site that matches what they do.

The new site launched with a faster page-load time, properly-structured content, and a clear path to enquiry. Owner feedback has been overwhelmingly positive.

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